Why Social Media Marketing Sucks

February 28, 2012 - by Andy · Filed Under Affiliate Marketing Articles Leave a Comment 
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    Don’t get me wrong, there are lots of social media experts out there who are fantastic at generating traffic with Facebook and Twitter. It is simply not my thing.

    The biggest reason why I don’t spend much time actively pursuing new customers on Facebook and Twitter is because it’s really hard to actually generate targeted leads. I look at Facebook and Twitter more as a method to communicate with and capture your existing audience rather than a way of generating new traffic.

    Think about it, the most common way to attract new business on Facebook and Twitter is to add or follow people who might be interested in your website. It’s kind of like driving round town in a car with a megaphone shouting at people to check out your stuff. Whereas if you compare this to search engine marketing, you are essentially creating targeted content to rank for targeted queries. Instead of shouting at people randomly to check out your stuff, you have people turning up at your shop who are already interested in what you are selling.

    When it comes to capturing my website visitors, I almost always try to get them to opt in to my email list. I would definitely prefer someone to be on my email list than to a Facebook fan or Twitter follower. The reason for this is simple; I have more control over my message and it gets more exposure. I can send virtually anything in an email message, whereas Tweets and Facebook updates limit what you can send. More importantly though, your Tweets and Facebook updates are competing with all of the other Tweets and Facebook updates that user gets. When someone sees my email message in their inbox I have their undivided attention whilst they are reading it. If they are on Facebook or Twitter they may not even see my message amongst the noise.

    With all of that said there are some uses for having a Facebook and Twitter presence. First of all it makes you look more reputable. Nowadays, everyone is on Facebook and Twitter, if you’re business is not they will wonder why.

    One of the main benefits of Facebook and Twitter is that it allows you to connect to your visitors on a personal level. Depending on what you’re selling or what type of website you are making, this may or may not be appropriate. However, if you are building a personal brand or anything along those lines, social media can be an invaluable tool to connect with your visitors.

    My advice to people who are just starting out is to register and update your social media accounts. However, don’t spend too much time on these websites. It’s very easy to lose half a day “marketing” on Twitter and have very little to show for it.

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