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    SEO Guide

    Hey affiliates and welcome to the SEO page of my site.  This is where I’m going to list my latest SEO tips, tools and guides for beginners.

    What is SEO?

    SEO is an acronym for Search Engine Optimisation.  It involves making technical changes to your site (including on and off-page SEO) to help your site appear further up the search engines for specific queries.

    For example, if I own a local business or online website selling fashionable snoods then I might want to invest in SEO marketing to increase organic search engine traffic to my site.  We can see (through Google’s Keyword Tool and Traffic Estimator) that 201,000 people search for “snoods” on Google every month!

    If you invested in your site to rank highly in the search engines for “snoods” then you could convert all of that additional traffic into additional sales and profit.  This is why SEO is becoming so important and relevant to businesses in 2012.  It provides a cost-effective and relatively cheap way of marketing your site to end-users and increasing website traffic.

    How Can I SEO My Website? 

    SEO involves a variety of factors ranging from on-page technical features such as meta-titles, categories, xml site maps, tags, and strong user-navigation on your pages; to off-page factors such as social media, link building, article marketing, advertising, brand marketing and PPC campaigns.

    Some of the most important tips for SEO in 2012 include:

    • Domain and Age
    • High Quality Content
    • Backlinks
    • Social Media Campaigns
    • Brand Campaigns
    • User-Metrics
    • Good User Navigation
    • Meta-Titles, Categories and Site Map
    • Fresh, Updated Content

    One of the most important things in SEO right now seems to be having lots of targeted backlinks from high quality websites with relevant anchor text.  However, most of these black hat strategies can be redundant unless you already have a quality website that offers unique, interesting and engaging content to users.  Buying backlinks to your website is just the icing on the cake as far as SEO goes in my opinion.

    SEO Tips and Guides from AffiliatFYI.com

    On this site I’m going to write reviews, user-guides and recommendations for various SEO tools that I’ve used in the past and have had some success with.

    The majority of SEO tools available on the internet are completely free to customers, however there’s also a few tools that I currently use with a fixed monthly fee.  Whether or not you decide to pay for these SEO tools (e.g. SEOmoz Pro subscription) depends entirely on your budget, your ambitions and your SEO strategy.

    In any case, I’m going to provide a series of articles on SEO at AffiliateFYI.com to help you build traffic to your websites and make more money!

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