Bingo Affiliate Programs

January 20, 2012 - by admin · Filed Under Affiliate Programs 1 Comment 
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    Best Bingo Affiliate Programs 2012

    Online bingo is an upcoming gaming market in the UK and Europe, plus I think it’s increasing in the USA too.

    Unlike other forms of online gambling (which is around 70% male), online bingo heavily targets the female market aged between 20-40.  This is not only reflected in the purple/pink bingo site designs such as FoxyBingo.com, but also in lower commission and lifetime value from players.

    Top 5 Bingo Affiliate Programs: 

    Site US Rating Revenue % CPA Visit Program
    1. Red Bus Bingo Red Bus Bingo Red Bus Bingo RatingRed Bus Bingo RatingRed Bus Bingo RatingRed Bus Bingo RatingRed Bus Bingo RatingRed Bus Bingo RatingRed Bus Bingo RatingRed Bus Bingo RatingRed Bus Bingo Rating 50% N/A Play at Red Bus Bingo
    2. Wink Bingo Wink Bingo Wink Bingo RatingWink Bingo RatingWink Bingo RatingWink Bingo RatingWink Bingo RatingWink Bingo RatingWink Bingo RatingWink Bingo Rating 50% N/A Play at Wink Bingo
    3. Bet365 Bingo Bet365 Bingo Bet365 Bingo RatingBet365 Bingo RatingBet365 Bingo RatingBet365 Bingo RatingBet365 Bingo RatingBet365 Bingo RatingBet365 Bingo RatingBet365 Bingo Rating 30% N/A Play at Bet365 Bingo
    4. Foxy Bingo Foxy Bingo Foxy Bingo RatingFoxy Bingo RatingFoxy Bingo RatingFoxy Bingo RatingFoxy Bingo RatingFoxy Bingo RatingFoxy Bingo RatingFoxy Bingo Rating 25% N/A Play at Foxy Bingo
    5. Jackpotjoy Jackpotjoy Jackpotjoy RatingJackpotjoy RatingJackpotjoy RatingJackpotjoy RatingJackpotjoy RatingJackpotjoy RatingJackpotjoy RatingJackpotjoy Rating 30% £30 Play at Jackpotjoy

     

    CPA vs. Revenue Share in Online Bingo

    The average player value at UK bingo sites is much lower then all othe forms of gambling such as sports betting and casino.  As such, affiliates will find much lower CPAs offered by bingo sites, normally only between £20-£40.  I’ve negotiated a few CPA deals worth £50 but these have been with smaller bingo sites with lower conversion rates.

    The biggest difficulty in getting a CPA at bingo sites is that some of the best converting bingo sites (e.g. Wink Bingo, Red Bus Bingo, Posh Bingo etc) are all run by the JoyofBingo.com affiliate network, which doesn’t offer CPAs to affiliates.

    In terms of CPA vs. revenue share, I would strongly recommend going with revenue share at most bingo sites.  Online bingo appears be a numbers game, and while the average player is only depositing £5-£20, you do occasional catch the big player earning you £1k+ from the side games such as video slots.  With a small CPA, you remove any chance of taking advantage of these players.

    Of course, like always I recommend going with a mix of revenue share and CPA rooms to begin with.

    Conversion Rates in Online Bingo

    The typical conversion rate for affiliates promoting online bingo sites should be around 3% CTR to FTD (first time depositor).  Anything above 5% is great, and anything like 1% is poor.

    I’ve pulled my own stats and seen conversion rates from around 8% and 13% respectively (although I run a bonus site which should increase depositors quite a lot).

    In terms of sign-ups to depositor conversion rate in online bingo, you’re probably looking at around 30% as usual, although this figure depends largely on the type of traffic you’re sending.

    Competition of Online Bingo Market

    I have to admit that although there’s very few US affiliates targeting the bingo niche, the fact that it’s limited to the UK market (Google.co.uk) means that the market is pretty saturated right now.  The competition isn’t too intense (I’d probably say it’s an average competition of 7/10) but the increasing number of UK affiliates targeting the niche combined with the low player value just means it isn’t that lucrative.  Remember I’d have to sign up around 5 bingo players to make up for every  1 sports bettor that I pick up.

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